AMDG Architects

Any professional services firm knows the importance of client service to build a relationship.

AMDG Architects is committed to this principle and wanted a managed IT services partner with the same value.  

AMDG, an architectural design firm, understands that clients have nuanced needs and goals, and so each client receives a unique team assembled for each project. AMDG works based on what’s best for their customers – not their own preferences. With that focus, they hire a high number of architects and work with outside partners to fill many other roles. While their firm is known for skilled design specialists, AMDG still needs people to handle the IT side of their business.

Peter Baldwin, the President at AMDG, researched methods to meet the IT needs of his team – strategies around software licenses, hardware, and vendor management. When they were a small firm, he had two employees work with a consultant to manage technology.

As time went on, AMDG grew and so did their technology needs. It took more staff time to keep things running smoothly. His employees responsible for technology were architects who also spent time on client work, but much of their time was now spent fixing problems or putting out fires. Rather than taking a proactive approach, they worked in a reactive mode, which created inefficiencies and frustration.

There was a gap between the technology AMDG had and the systems to manage it.

Peter and his team started to look for a managed IT services provider.

They wanted a partner for the long term, so they searched for a company with a solid approach to client service, in addition to technical capability. As he spoke with our CEO and Solution Architect, he started to feel that maybe the Springthrough Managed Services team could understand his business.


Our Process


We started with research to fully understand AMDG, so we were better positioned to develop a clear strategy. 

Their priorities included:
  1. Minimal technology disruptions in their work. 
  2. Limit the amount of staff time (and lost opportunity costs) spent fixing IT issues. 
  3. Develop a long-term plan to support the growing business. 


With a strategy in place, we could start discussing how to implement the goals of AMDG.


We began to complete key business functions for AMDG. 

Stabilize IT and Minimize Disruption
First and foremost, AMDG needed stability. Their IT infrastructure was created when they were much smaller, so we needed to address the gaps that disrupted their work. Maintaining that stability is a constant effort by our Managed Services team to proactively anticipate their needs. Peter believes technology shouldn’t be a disruption; it should be a seamless tool to advance the work of people. The less you notice it, the better. 

Ease the Burden on Their Staff
With fewer technology problems, the staff spent less time on IT and more time on their architectural work. Peter saw a direct return on the IT investment. The team members responsible for IT management now spend more time on client work. Today, if someone has a technology issue, they call us – not their teammates. 

A Partner for the Long Term
Peter and his team spent a good deal of effort in finding the right partner, so they wanted that relationship to last. In the first year, we got to know their team and set up their systems for success. In the second year, we helped increase their time and decrease unexpected expenses. To keep on the right track, we have quarterly meetings with the AMDG team. They share new business initiatives, and we share new technology approaches. 



With a proactive approach, AMDG anticipates upcoming needs and makes informed decisions about how technology should work for them. They recently made significant investments in technology to enhance their interactive design approach.  

Award Icon

MSP Mentor 501

Our Managed Services Team is recognized as a top managed services provider (MSP) from MSP Mentor.

We've built a trusting relationship, and that trust was earned. When I come to work in the morning, I know that the people at Springthrough are thinking about how to help AMDG better. Peter Baldwin, AMDG Architects

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Microsoft Gold Competencies

Certified for Application Development and as a Mid-Market Solution Provider.

We provide AMDG Architects with solutions by:


  • Monitoring workstations, servers, and their network
  • Updating systems with the latest security protection
  • Consulting on infrastructure strategy
  • Training on new technology systems
  • Identifying new technology opportunities to make their business more competitive


  • Stakeholder & SME Interviews
  • Business Process Evaluation
  • Competitive Analysis
  • Review Existing Documentation
  • User Reviews
  • User Testing
  • Surveys
  • Analytics Review

We treat understanding with the utmost importance. The business goals, the problems, the pain points, and the potential—we’re here to understand them all. Insights drive and guide our every move, so to attain them, we ask questions. We seek truth. We analyze. Then—and only then—do we move toward a strategy. 

  • Content Modeling
  • Voice & Tone
  • Content Workshops
  • Workflow & Governance
  • Aesthetics & Brand Position
  • Ideation & Conceptual Design
  • Page Template Layouts
  • Responsive Design
  • Strategic & Structural Design Brief
  • Domain Modeling
  • Object/Data Modeling
  • Taxonomy & Metadata
  • Systems Gap Analysis
  • Systems Evaluation
  • CMS Installation & Configuration
  • Enterprise Service Bus

With strong insights, we make sense of it all. We organize, optimize, and map the road to the ideal solution, focusing on long-term goals instead of short-term fixes. We take a problem and show how it can be solved – always aligning the business goal, user expectations, and best practices.

  • Content Entity Models
  • Content Workflow & Governance
  • Front-End Development
  • CMS Development
  • Inbound Campaign Development
  • Search Engine Optimization (SEO)
  • Salesforce Integration/Development
  • Analytics Instrumentation/Dashboard Development
  • Ongoing Training
  • Staff Augmentation
  • Editorial Content & Marketing
  • Content Governance Steering
A good strategy is only as good as the execution. For this reason, we assemble our experts intentionally—then we get started. We work with each other. We work with the client. It’s a collaborative process that keeps everyone on track, on budget, and on the same page. Once a project is complete, we stand by our clients’ side—for training, ongoing support, or the next step in their journey toward long-term success.