Celebration! Cinema

For some industries, the pressure to perform is highest just when most people are clocking out.

At least, that’s the challenge Celebration! Cinema faces every weekend with its movie theaters throughout Michigan.

From online ordering to finding the right seat, customers expect a lot from the small number of people that make up the staff. Kenneth Baas, the VP and CTO, often uses outside technical resources to keep ahead in the progressive entertainment industry.

For many aspects of the theater’s operations, Ken relies on industry-specific software. Vista software powers everything from digital signage to ticket sales to scheduling. But sometimes, Ken wants to do even more. His team focuses on strategic projects to move the business forward, but they want a Managed Services partner to maintain the 100 workstations and 100 servers that keep the business running. And you can’t avoid the additional work that comes up, so Ken looks for a partner to have on call.


Our Process


We worked hand-in-hand with Ken to understand his technology goals. He wanted top-quality infrastructure that meets the business needs. By taking the time to gain an in-depth knowledge of the theater’s systems and operations, we could see how all the tools work together.

Their priorities included:
  1. 24/7 support for the daily needs of theater staff.
  2. A centralized process for independent locations.
  3. A connected experience from online to in-person.


Together, we crafted a strategy that matched the metrics that matter to Celebration! Cinema. Early in our work with Ken, we saw the value of a relationship of communication. Even today, we meet on a regular basis to talk strategy. He shares his upcoming plans, and we review the insights we’ve gained while working with his systems.


Based on the strategy, we complete key business functions for Celebration! Cinema.

Daily Stability To Keep Moving Forward
When one of the employees at Celebration! Cinema makes a call to us, it’s like they are calling one of their own team. We are their help desk any time, day or night. Ken keeps his team focused on big initiatives while maintaining reliability for day-to-day operations. 

12 Locations, 100 Servers, and 100 Workstations
With operations throughout the state of Michigan, Celebration! Cinema capitalizes on the benefits of separate locations with the standardization of central controls. Our team is responsible for proactively maintaining 100 servers and 100 workstations for all of the theaters. We’re monitoring their systems, applying system patches, and maintaining and scheduling anti-virus updates. On a regular basis, we travel to each of their locations, all adding to our in-depth understanding of how Celebration! Cinema works. 

Customized Systems for Customer Ease
Back in 2011, we set up Celebration! Cinema’s website to connect and share data with their theater management software. Of course, there continue to be ways that we can improve the experience, so we continue to support the website. We have helped Ken make modifications that meet the growing business needs and the growing customer expectations. But as you can imagine, technology has changed quite a bit since we built the first website. Now, we work with Ken to identify how we can add more functionality and simplify the work for the Celebration! Cinema team. 


With confidence in their systems today, Celebration! Cinema can focus on the next steps in their technology journey.

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MSP Mentor 501

Our Managed Services Team is recognized as a top managed services provider (MSP) from MSP Mentor.

The people at Springthrough have a personal investment in the success of our company. We don't think we'd get that level of commitment elsewhere. Kenneth Baas, Celebration! Cinema

We provide Celebration! Cinema with solutions by:

  • Building custom integrations between Vista software and the Celebration! Cinema website
  • Supporting their website during high-traffic times like blockbuster release dates 
  • Monitoring workstations, servers, and their network
  • Updating systems with the latest security protection
  • Consulting on infrastructure strategy


  • Stakeholder & SME Interviews
  • Business Process Evaluation
  • Competitive Analysis
  • Review Existing Documentation
  • User Reviews
  • User Testing
  • Surveys
  • Analytics Review

We treat understanding with the utmost importance. The business goals, the problems, the pain points, and the potential—we’re here to understand them all. Insights drive and guide our every move, so to attain them, we ask questions. We seek truth. We analyze. Then—and only then—do we move toward a strategy. 

  • Content Modeling
  • Voice & Tone
  • Content Workshops
  • Workflow & Governance
  • Aesthetics & Brand Position
  • Ideation & Conceptual Design
  • Page Template Layouts
  • Responsive Design
  • Strategic & Structural Design Brief
  • Domain Modeling
  • Object/Data Modeling
  • Taxonomy & Metadata
  • Systems Gap Analysis
  • Systems Evaluation
  • CMS Installation & Configuration
  • Enterprise Service Bus

With strong insights, we make sense of it all. We organize, optimize, and map the road to the ideal solution, focusing on long-term goals instead of short-term fixes. We take a problem and show how it can be solved – always aligning the business goal, user expectations, and best practices.

  • Content Entity Models
  • Content Workflow & Governance
  • Front-End Development
  • CMS Development
  • Inbound Campaign Development
  • Search Engine Optimization (SEO)
  • Salesforce Integration/Development
  • Analytics Instrumentation/Dashboard Development
  • Ongoing Training
  • Staff Augmentation
  • Editorial Content & Marketing
  • Content Governance Steering
A good strategy is only as good as the execution. For this reason, we assemble our experts intentionally—then we get started. We work with each other. We work with the client. It’s a collaborative process that keeps everyone on track, on budget, and on the same page. Once a project is complete, we stand by our clients’ side—for training, ongoing support, or the next step in their journey toward long-term success.