Relationships drive business - from small to enterprise.

IBOAI recognizes that value, and it bridges the gap between Independent Business Owners (IBOs) and corporation.

The Independent Business Owners Association International (IBOAI) represents hundreds of thousands of IBOs for Amway, the largest direct sales company in the world. 

The IBOAI staff supports the functions of the Association. They organize quarterly strategic meetings, facilitate education, and advocate for the Business Owners. Each employee focuses on a functional role - finance, events, and operations.

Sandy Chapman, the Manager of Operations, keeps the Association responsive to the needs of the Business Owners. Part of her role is to ensure that they have the right technology resources. 

When it comes to technology, Sandy needs a Managed IT Services partner she can trust. Her background is not in IT, so she asks vendors to make recommendations based on their expertise. She needs someone to understand the IBOAI – their business and values – and make technology decisions from there.


Our Process


Over time, we gained trust and continue to take on responsibilities for IBOAI.

When Sandy started working with Springthrough, she had a relationship with some team members, but we worked to build an even stronger connection. Today, many of our team members have invested time in understanding the nuances of the IBOAI. 

Their priorities included:
  1. Daily IT support to keep the computers, programs, and network running smoothly.
  2. Understanding of their end users with varied technology knowledge but high expectations.
  3. Above all, someone they can trust.


Because of our transparent relationship, we can talk about what’s working and what’s not. What do they need today? What do they need tomorrow? With a strategy in place, our work aligns with Sandy’s goals.


Based on the strategy, we complete key business functions for IBOAI.

IT Support and Managed Services
We set up a support agreement to provide the IT help Sandy and her team needs on a day-to-day basis. If they run into a question or need a new computer, they give us a call. We understand their world. During quarterly board meetings, they have close to 100 people on-site who need access to technology. On those days, we go to their office in person to respond to challenges right away.

A Sophisticated Approach to Technology
The IBOAI finds value in leading the way with business technology – particularly when it comes to their executive meetings. We help them research and set up new technologies to improve the efficiency and ease for members. Through this relationship, we built a reputation with the Board members and now serve the personal technology needs of the executive leadership.

Trusted Advisors
Part of our role is to be a sounding board for Sandy. Throughout our work, we’ve built a deep understanding of the IBOAI’s technology infrastructure, so we understand the impact of potential changes. Even with services that we don’t offer, Sandy trusts our recommendations and referrals.


We work to ensure members don't even notice the seamless IT experience. Because without distractions, they can focus on the quality work that the IBOAI does on their behalf.

Award Icon

MSP Mentor 501

Our Managed Services Team is recognized as a top managed services provider (MSP) from MSP Mentor.

Our business is very relationship-based. That’s why a trusted partner is so valuable. Any company we work with should act like an extension of our organization. Sandy Chapman, IBOAI

Microsoft Partner Logo

Microsoft Gold Competencies

Certified for Application Development and as a Mid-Market Solution Provider.

Veeam Certified for IT Support

Veeam Certified

Technical Sales and Engineer Certifications.

VMWare Certified for IT Support

VMWare Certified

Technical Certified Professionals.

Watchguard Certified for IT Support

Watchguard Certified

Fireware XTM Certified.

We provide IBOAI with solutions by:

  • Monitoring workstations, servers, and their network
  • Updating systems with the latest security protection
  • Consulting on infrastructure strategy
  • Training on new technology systems 
  • Providing personal service to Board Members


  • Stakeholder & SME Interviews
  • Business Process Evaluation
  • Competitive Analysis
  • Review Existing Documentation
  • User Reviews
  • User Testing
  • Surveys
  • Analytics Review

We treat understanding with the utmost importance. The business goals, the problems, the pain points, and the potential—we’re here to understand them all. Insights drive and guide our every move, so to attain them, we ask questions. We seek truth. We analyze. Then—and only then—do we move toward a strategy. 

  • Content Modeling
  • Voice & Tone
  • Content Workshops
  • Workflow & Governance
  • Aesthetics & Brand Position
  • Ideation & Conceptual Design
  • Page Template Layouts
  • Responsive Design
  • Strategic & Structural Design Brief
  • Domain Modeling
  • Object/Data Modeling
  • Taxonomy & Metadata
  • Systems Gap Analysis
  • Systems Evaluation
  • CMS Installation & Configuration
  • Enterprise Service Bus

With strong insights, we make sense of it all. We organize, optimize, and map the road to the ideal solution, focusing on long-term goals instead of short-term fixes. We take a problem and show how it can be solved – always aligning the business goal, user expectations, and best practices.

  • Content Entity Models
  • Content Workflow & Governance
  • Front-End Development
  • CMS Development
  • Inbound Campaign Development
  • Search Engine Optimization (SEO)
  • Salesforce Integration/Development
  • Analytics Instrumentation/Dashboard Development
  • Ongoing Training
  • Staff Augmentation
  • Editorial Content & Marketing
  • Content Governance Steering
A good strategy is only as good as the execution. For this reason, we assemble our experts intentionally—then we get started. We work with each other. We work with the client. It’s a collaborative process that keeps everyone on track, on budget, and on the same page. Once a project is complete, we stand by our clients’ side—for training, ongoing support, or the next step in their journey toward long-term success.