November 30, 2021

Personalization vs. Customization

One of the biggest buzzwords over the past several years is personalization. When discussing this concept, people often use the terms “personalization” and “customization” interchangeably. Not clearly understanding the differences may explain why some businesses have difficulty implementing better experiences for their customers.

In this short personalization guide, you’ll learn:

  • The primary difference between customization and personalization
  • Technology differences of the two
  • Why customize vs. personalize
Eric has extensive experience in the technology industry. He may be young, but he already has almost two decades of experience working in technology. He has been with Springthrough for 15 years. With his extensive experience, Eric architects innovative and practical solutions resulting in measurable ROI. Eric is great at organizing complex projects, defining priorities, quoting time, delegating tasks, and delivering. He brings enthusiasm and encourages team collaboration. Eric is particularly interested in emerging technology. He has a BS in Computer Science, Cognitive Science, and Mathematics from Central Michigan University. He is educated in the study of algorithms, design, and usability issues through cognitive processes with a background in philosophy, psychology, and computer science.
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