Personalization vs. Customization

One of the biggest buzzwords over the past several years is personalization. When discussing this concept, people often use the terms “personalization” and “customization” interchangeably. Not clearly understanding the differences may explain why some businesses have difficulty implementing better experiences for their customers.

In this short personalization guide, you’ll learn:

  • The primary difference between customization and personalization
  • Technology differences of the two
  • Why customize vs. personalize
Meet Eric, a seasoned technology professional with an impressive career spanning over two decades, and a dedicated member of the Springthrough family since 2005. Eric's expertise shines as he architects cutting-edge and pragmatic solutions that translate into measurable returns on investment. His adept project management skills encompass organizing intricate endeavors, setting priorities, estimating timelines, task delegation, and successful project delivery. Eric's boundless enthusiasm fosters team collaboration, igniting a shared drive toward excellence. His passion for emerging technology fuels his insatiable curiosity and exploration of the latest advancements. With a diverse academic background, Eric holds a Bachelor’s in Computer Science, Cognitive Science, and Mathematics from Central Michigan University. This unique blend of knowledge underpins Eric's ability to design and execute solutions that seamlessly merge innovation with practicality.
Facebook - Branding X Webflow TemplateTwitter - Branding X Webflow TemplateInstagram - Branding X Webflow TemplateLinkedIn - Branding X Webflow TemplateYouTube - Branding X Webflow Template