Personalization vs. Customization
One of the biggest buzzwords over the past several years is personalization. When discussing this concept, people often use the terms “personalization” and “customization” interchangeably. Not clearly understanding the differences may explain why some businesses have difficulty implementing better experiences for their customers.
In this short personalization guide, you’ll learn:
- The primary difference between customization and personalization
- Technology differences of the two
- Why customize vs. personalize
How to choose the right typography?
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Why choosing the right typography is so important
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Why choosing the right typography is so important
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Where to find great free typographies online?
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What is your currently favorite typography?
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Eric Spencer
Eric has extensive experience in the technology industry. He may be young, but he already has almost two decades of experience working in technology. He has been with Springthrough for 15 years. With his extensive experience, Eric architects innovative and practical solutions resulting in measurable ROI. Eric is great at organizing complex projects, defining priorities, quoting time, delegating tasks, and delivering. He brings enthusiasm and encourages team collaboration. Eric is particularly interested in emerging technology. He has a BS in Computer Science, Cognitive Science, and Mathematics from Central Michigan University. He is educated in the study of algorithms, design, and usability issues through cognitive processes with a background in philosophy, psychology, and computer science.
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