Studio C

The content management system satisfies all business needs for Studio C.

Studio C serves an average of 5.5 million movie fans throughout Michigan with the Celebration Cinema chain in 14 locations throughout the state. In 2018, Studio C aimed to provide an enhanced entertainment experience for people in Grand Rapids with a new project, Studio Park. It provides a one-stop entertainment hub in downtown Grand Rapids, including a movie theater, a concert venue, restaurants, retail shops, a hotel, and residential apartments in one venue.

Celebration Cinema is the core business for Studio C. Thus, the technology infrastructure and back end content management system (CMS) was designed for ticketing only. The CMS was not capable of handling the complexity of the customer experience they wanted to deliver through their web presence as Studio Park bundled the theater business with other business offerings in Studio Park.

Understanding Studio C's objective for Studio Park, Springthrough recommended adopting Sitefinity as their content management system that can scale up and cater to the different customer needs that the entertainment hub offers.

OUR PROCESS

Insight

Studio C planned to roll out a couple of new customer initiatives as Studio Park opened. However, their content management system was designed specifically for movie ticketing sales and was not able to support the new business initiative.

Their priorities included:

1. Continuous movie tickets sales for the new Celebration Cinema in Studio Park

2. Introducing a customer loyalty subscription program

3. Pre-selling concert tickets prior to the grand opening of the concert venue, Listing Room in Studio Park

4. A user-friendly content management interface to enable the marketing team for website and content update

Clarity

Springthrough worked closely with Studio C to craft customized strategies to enable Studio C to scale up their technical capabilities to launch the new business initiatives. Our experienced development team established a timeline to help Studio C roll out the initiatives before its grand opening in early October 2019.

Enablement

Springthrough successfully achieved Studio C's objective not only to launch the opening of Studio Park but also delivered a seamless digital experience prior to the visitors arrive at the venue.

Integrate Existing Ticketing System with Sitefinity
Sitefinity enables Studio C to personalize the digital experience for their customers, unlike the previous ticketing system of fixed check out process and templated movie details. Sitefinity allows Studio C to better identify customers and build buyer's personas to deliver a more customized omnichannel experience through workflows and personalization.

Streamline multi-site Management
Studio Park bundles retail shops, restaurants, a movie theater, a concert venue, a hotel, and a residential apartment. Sitefinity enables Studio C to manage multiple websites from a centralized platform. The marketing and content team is able to leverage the user-friendly interface to update the content or service offerings for the venues and their digital presence in a more timely manner without depending on the IT department.

Enhance Digital Experience
Sitefinity enables Studio C to personalize the digital experience for their customers, unlike the previous ticketing system of fixed check out process and templated movie details. Sitefinity allows Studio C to better identify customers and build buyer's personas to deliver a more customized omnichannel experience through workflows and personalization.

Impact

Leveraging a scalable CMS, like Sitefinity allowed Studio C to successfully introduce their services and promotion offering for the opening of Studio Park. The website itself serves as a digital visitor center that helps visitors to learn more about the venue, purchase tickets, or make reservations seamlessly.