Personalization vs. Customization


One of the biggest buzzwords over the past several years is personalization. When discussing this concept, people often use the terms “personalization” and “customization” interchangeably. Not clearly understanding the differences may explain why some businesses have difficulty implementing better experiences for their customers.

In this short personalization guide, you’ll learn:

  • The primary difference between customization and personalization
  • Technology differences of the two
  • Why customize vs. personalize